Samsung Rotating TV launch

Samsung Rotating TV launch


Samsung Sero, the company's unique rotating TV that can be used both horizontally and vertically, has been launched in India. Sero, which means vertical in Korean, is a unique 4K QLED television that comes attached to a stand that allows it to rotate from a traditional horizontally-oriented viewing position to a vertically-oriented one. The television comes in a single 43-inch 4K QLED variant and will be available to buy in India exclusively at Reliance Digital stores.

Samsung Sero price in India:

Initially launched in South Korea last year, Samsung Sero is priced quite high for a 43-inch screen option, at Rs. 1,24,990. However, the unique design is what commands a premium price tag, with the TV capable of switching from horizontal to vertical orientations – essentially similar to landscape and portrait mode on a smartphone. The television is only being sold through Reliance Digital stores in India for now.

Samsung Sero specifications, features

Available in a single display size option of 43 inches, Samsung Sero has an Ultra-HD QLED screen, with a resolution of 3,840x2,160 pixels. The television supports up to the HDR10+ format and can be used in multiple orientations. This ability to switch the orientation of the screen is the television's signature feature and is touted as making the TV more social media-friendly. Users can thus use the TV as a large screen for social media consumption on vertically scrolling apps such as Instagram and Twitter that are typically geared for the vertical orientation of smartphone screens. Similarly, smartphone video – which is often captured in portrait orientation – can be viewed on the Sero TV naturally oriented to the screen, rather than with black bars around the video.

It also comes with an  Ambient Mode+, which will allow the TV to blend with the background of your room. Samsung says the Sero can analyse the texture and colour of the walls and adjust its screen to match the surroundings. It has an Always On Display mode, and users can choose from different backgrounds

Samsung says the Sero is optimised for social media content, streaming services and gaming. The screen can be rotated by remote control, voice command and via the SmartThings app from Samsung. The TV also comes with 4.1ch 60W front firing speakers.

Its Portrait mode will let consumers pick from different stylish vertical backgrounds as well. It has an All-in-one Stand with a 360-degree clean and removes the clutter of wires.  In order to share content from their mobile onto the Sero, users will be able to just tap on the bezel and the same will appear on the TV. Further, Sero supports Amazon Alexa, Apple AirPlay 2 and Bixby.

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