Apple Car

Apple Car

 We all are very familiar with the brand called apple. People are using apple products since a very long time. The perimuem quality of the products that shows it's brand value have the main face of apple. Now apple products are used as a status symbol. From people to celebrities all are using apple products. 

Now after phones, laptops and self processors , Apple has stepped in the car market where cars are self driven or we can say works on the AI technology . This project is named as Project TITAN. Apple' self-driving car project, codenamed ‘Titan,' reportedly gets a new driver. The unit is said to have been handed over to John Giannandrea, who heads the Cupertino company's artificial intelligence wing and oversees the digital voice assistant, Siri. 

Giannandrea will head the development of Apple's autonomous driving system, that could reportedly be employed in the firm's own electric car in the future. Does this mean Siri will be responsible for driving your cars in the future? Or would it be yet another instance where Siri or Apple Maps drives you in circles? We will have to wait to see.

Currently apple has kept this project very confidiential and very few people knew about this. But the hype is real. Until there is no disclosure of this project but the excitement among people is very much. People are very eagerly waiting for this as people are only using apple phones and laptops and other products but this will definitely create a boom in the automobile market. 

Bloomberg brings word of the handover. John Giannandrea formerly headed the search and artificial intelligence team at Google before joining Apple in April 2018. Before the year was out, Giannandrea was elevated to Senior Vice President of Artificial Intelligence (AI) and Machine Learning (ML) strategy. He also oversees the development of Core ML and Siri technologies.

Starting in 2014, Apple began working on "Project Titan," with upwards of 1,000 employees working on developing an electric vehicle at a secret location near its Cupertino headquarters. Internal strife, leadership issues, and other problems impacted the car project, with rumors suggesting Apple in 2016 shelved plans for a car for foreseeable future.

Apple laid off hundreds of employees who were working on the project, and under the leadership of Bob Mansfield, Apple is said to have transitioned to building an autonomous driving system rather than a full car, which could potentially be used in the cars of various partner companies. Bob Mansfield retired in 2020 and the car project has another new leader, this time John Giannandrea, Apple's AI and machine learning chief.

Though multiple rumors have suggested Apple has shifted its focus to autonomous driving software rather than a full-on car, the August 2018 rehiring of Tesla engineer Doug Field has led to speculation that Apple may again be exploring a car option.

Apple in January 2019 culled the project titan team once again and removed over 200 employees. The move is said to be part of a restructuring done under the leadership of Doug Field, but it's not yet clear how the hiring is impacting Apple's autonomous vehicle plans.

The project may serve as a test bed for Apple’s autonomous car research. But a customer-focused vehicle built by Apple is for now reportedly out of the question. Instead, Apple’s self-driving technology will likely be used by other carmakers eventually.The Apple electric car project, codenamed "Titan,"[1] is an electric car project undergoing research and development by Apple Inc.[2] Apple has yet to openly discuss any of its self-driving research,[3] with around 5,000 employees disclosed on the project as of 2018.[4] In May 2018, Apple reportedly partnered with Volkswagen to produce an autonomous employee shuttle van based on the T6 Transporter commercial vehicle platform.[5] In August 2018, the BBC reported that Apple had 66 road-registered driverless cars, with 111 drivers registered to operate those cars.[6] In 2020, it is believed that Apple still working on self driving related hardware, software and service as a potential product, instead of actual apple-branded cars.[7]


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